In the fourth episode of our podcast series, Mani and I deep dive into one of the very powerful tools for product growth - ‘Retention’. We brainstorm on customer retention: benchmarks, metrics, feedback loops for product & GTM teams, and more. Tune into the episode and kickstart retention conversations!!
What to expect in this episode?
1:15 - When and how does churn prevention matter?
3:00 - Marco-economic conditions and relevance of retention
4:28 - Leaky bucket challenges
5:15 - How to choose benchmarks for retention?
7:20 - Choosing between ‘Good’ vs ‘Great’ benchmarks for retention
09:14 - Types of retention metrics and relevance for GTM & product teams
11:14 - How should Product & GTM teams collaborate on revenue retention metrics?
14:17 - Taking the right feedback for the product and GTM team from retention metrics
18:10 - Identifying ‘Ideal customer profile’
18:52 - Differentiate ‘good churn’ from ‘bad churn’
19:30 - Usage-based retention metric & its value for product teams
21:30 - Robust internal product analytics for Product led Growth
24:30 - Detecting & preventing churn
Reference:
Churn Prevention:
2. Guide to growth (a16z) - https://a16z.com/2022/12/14/introducing-a16z-growths-guide-to-growth-metrics/
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