I am super excited to share that we have a guest speaker in the fifth episode of our podcast series. Brad Deal (PM, Growth & Monetization, Rubrik) and I deep dive into a very crucial lever of growth - ‘Monetization’. Brad is a growth PM at Rubrik and has amazing stories to share from his in-depth understanding of monetization levers. We brainstorm on B2B monetization techniques - pricing methodologies, partnerships, incentive structures, GTM motions, metrics, and more. Tune into the episode and start monetizing!!
What to expect in this episode?
1:07 - Introducing Brad Deal
2:04 - Why Growth PM at Rubrik?
3:50 - Outbound PM? Commercial PM? Growth PM? - Are they all same?
4:40 - What areas of growth does Brad focus on?
6:45 - Different B2B monetization levers & challenges?
10:00 - Determining ‘willingness to pay’ in B2B
13:20 - Channel Partners as a growth/ monetization strategy
15:40 - Getting your incentives, channels, and partnerships right - Geographic, implementation, strategic
19:32 - Acquisition vs Retention
21:30 - Acquisition Metrics
23:30 - GTM Motions
25:00 - Gartner Quadrant Ratings
27:04 - Career path for growth PMs
Resources/ References
30:30 - Top 3 podcasts and newsletters
32:30 - Top 3 industry leaders or experts
34:00 - Top 3 books or resources
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