GigaGrowth
GigaGrowth Podcast
B2B Monetization - Make it your healthy growth lever!
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B2B Monetization - Make it your healthy growth lever!

I am super excited to share that we have a guest speaker in the fifth episode of our podcast series. Brad Deal (PM, Growth & Monetization, Rubrik) and I deep dive into a very crucial lever of growth - ‘Monetization’. Brad is a growth PM at Rubrik and has amazing stories to share from his in-depth understanding of monetization levers. We brainstorm on B2B monetization techniques - pricing methodologies, partnerships, incentive structures, GTM motions, metrics, and more. Tune into the episode and start monetizing!!

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What to expect in this episode?

1:07 - Introducing Brad Deal

2:04 - Why Growth PM at Rubrik?

3:50 - Outbound PM? Commercial PM? Growth PM? - Are they all same?

4:40 - What areas of growth does Brad focus on?

6:45 - Different B2B monetization levers & challenges?

10:00 - Determining ‘willingness to pay’ in B2B

13:20 - Channel Partners as a growth/ monetization strategy

15:40 - Getting your incentives, channels, and partnerships right - Geographic, implementation, strategic

19:32 - Acquisition vs Retention

21:30 - Acquisition Metrics

23:30 - GTM Motions

25:00 - Gartner Quadrant Ratings

27:04 - Career path for growth PMs

Resources/ References

30:30 - Top 3 podcasts and newsletters

32:30 - Top 3 industry leaders or experts

34:00 - Top 3 books or resources

Discussion about this episode

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